
As a Sunshine Coast brand photographer, I love working with trailblazers who break the mold, and Rosie, a sports nutritionist stepping into coaching, is no exception.
Rosie didn’t want the typical, cookie-cutter photos of a nutritionist in a kitchen or holding a bowl of fruit.
Her vision was clear: to be seen as a leader in her field and to resonate with elite athletes who demand excellence.
To bring her vision to life, we chose Havana Haus, a stunning studio known for its editorial charm and modern aesthetics.
Its neutral color palette of blacks, whites, concrete and beiges perfectly complemented Rosie’s brand identity.
The result? A stripped-back, polished shoot that exuded sophistication and authority while staying true to her authenticity.
The Vision
Rosie’s transition into coaching required imagery that sets her apart in the competitive world of sports nutrition.
She wanted to project confidence, expertise, and a deep understanding of what it takes to support elite athletes in achieving their goals.
The goal was to create photos that felt bold and professional while leaving a lasting impression on her audience.
The Location
Havana Haus provided the ideal backdrop for this session.
Its clean lines, natural lighting, and understated elegance gave us the flexibility to capture both powerful and intimate moments.
The space allowed Rosie to shine as the focal point, ensuring the images reflected her dedication and leadership.
Styling and Concept
We opted for a sleek, modern wardrobe that aligned with Rosie’s brand—think tailored blazers, monochromatic tones, and minimalistic details.
These styling choices emphasised her professionalism while maintaining a sense of approachability.
Each setup was designed to highlight different facets of Rosie’s brand:
Leadership and Authority: Strong, confident poses conveyed her role as a mentor and expert.
Connection and Warmth: Relaxed, candid moments showed her approachable side, essential for building trust with clients.
Athletic Edge: Dynamic compositions captured the energy and discipline that resonates with her target audience of elite athletes.
Collaboration with Saie Studio
The success of this shoot was amplified by the incredible support of Saie Studio, our go-to content creator. Their expertise in capturing behind-the-scenes moments and curating cohesive visual narratives added an extra layer of polish to the entire project. From helping with mood boards to ensuring every detail aligned with Rosie’s vision, Saie Studio played a pivotal role in bringing this shoot to life.
Highlights of the Shoot
Editorial Elegance: The minimalistic, high-contrast setups gave the images a timeless, magazine-worthy feel.
Authentic Energy: Rosie’s passion for her work shone through in every shot, creating a strong emotional connection.
Tailored Storytelling: Each image told a piece of her story, from her expertise in sports nutrition to her transition into coaching.
The Takeaway
This shoot wasn’t just about taking photos—it was about creating a powerful visual identity for Rosie as she steps into this new chapter.
By blending editorial style with authentic storytelling, we captured her essence as a leader ready to inspire and guide elite athletes.
Ready to Elevate Your Brand?
If you’re a professional looking to redefine your personal brand and create visuals that truly reflect your expertise, let’s collaborate. Whether it’s in a bespoke studio like Havana Haus or another carefully curated location, we’ll help you craft a visual story that sets you apart.
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