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Sunshine Coast Brand Photography: Capturing Charlotte's Evolution

Writer's picture: Charlotte MarshallCharlotte Marshall

Updated: Jan 19


This week, we had the absolute pleasure of working with Charlotte, the owner of a boutique beauty salon, for a Sunshine Coast brand photography shoot.


Charlotte is no stranger to stepping in front of the camera—we’ve previously documented her journey in the cozy, inviting setting of her salon. However, this session was something entirely different.


Charlotte is transitioning from hands-on client work to a new role as a coach, guiding other beauty therapists in building successful businesses.


To reflect this exciting evolution, we designed a shoot with a modern, editorial twist, spotlighting her as an expert and leader in her industry.


The location? A beautifully curated hire space that perfectly complemented her elevated vision.


Luca on the Beach, which can also be booked to stay if you are out of town.





The Vision


Charlotte’s move into coaching required imagery that goes beyond the traditional salon environment.


She needed visuals that convey authority, professionalism, and creativity while still maintaining the warmth and approachability her clients and followers adore.


By taking the shoot out of the salon and into a bespoke hire location, we were able to craft a fresh, polished aesthetic that aligns with her growing personal brand.


The editorial twist added a dynamic layer to the shoot, blending chic, magazine-worthy compositions with authentic storytelling.


Each frame was designed to position Charlotte as both an expert and a relatable mentor, someone who has been in the trenches and is now sharing her hard-won knowledge.


The Location


The hire location offered a clean, minimalistic backdrop with plenty of natural light and thoughtfully designed interiors.


This allowed us to focus on Charlotte’s expressions, movements, and energy without distraction.


The setting’s versatile spaces gave us the freedom to capture a mix of looks—from confident and polished to relaxed and reflective—all of which tell the story of her brand’s transformation.


Styling and Concept


We worked closely with Charlotte to create a wardrobe that exuded sophistication and personality.


Think tailored blazers, flowing midi dresses, and subtle accessories that added a touch of elegance without overpowering the imagery.


The styling choices were intentional, reflecting the balance between her professional expertise and her approachable, nurturing side.


From cozy moments with a steaming cup of tea to power poses that scream “leadership,” every shot was carefully curated to resonate with her target audience: beauty therapists who are ready to learn, grow, and thrive under her mentorship.



The Takeaway


This session wasn’t just about pretty pictures; it was about creating a visual story that aligns with where Charlotte’s brand is headed.


As she moves into the coaching world, she’s positioning herself as an expert, a mentor, and an inspiration for other beauty professionals.


We’re so proud to have been part of this pivotal moment and can’t wait to see how Charlotte’s brand continues to grow and inspire others.


Ready to Elevate Your Brand?


If you’re looking to redefine your personal brand or showcase a new direction in your business, let’s create something extraordinary together. Whether it’s in your own space or a unique location, we’ll help you craft visuals that tell your story authentically and powerfully.



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